Orleans Coffee
Orleans Coffee
Generating New Growth for 40 Year Old Brand
Orleans Coffee has been importing and roasting some of the best coffee in the city for more than 40 years. If you’ve had coffee at a restaurant or cafe in New Orleans there is a pretty good chance you’ve already had Orleans Coffee! While their wholesale business was booming, Orleans Coffee hired us to increase their direct to consumer sales. Here’s how we did it.
35%
Online Revenue Driven by Email Marketing
Website Design
The old Orleans Coffee website was built and patched over the years with clunky slow loading widgets. It lacked the sophistication of the brand. Long load times and a difficult to update system made it clear that a major overhaul was needed
We built Orleans Coffee a custom WordPress Website with fully functional ecommerce capabilities to help grow their direct to consumer sales. The website reflects the upscale nature of their coffee. They put decades of experience into buying and roasting the best possible quality coffee beans and we wanted their website to match that expertise. This custom website was a whole team effort and we’re glad to see it is paying off!
Brewing Up Sales With Digital Marketing
After the website was completed we got to work on Orleans Coffee’s digital marketing. With our combined efforts on email marketing, social media, and Google Ads, and SEO we deliver thousands of new visitors to the website every month along with huge increases in revenue.
537%
Average Monthly Google Ads Return on Investment
Email Marketing
While Orleans Coffee has always had a solid group of loyal customers, the brand didn’t reach out to them via email with much regularity. We created an email marketing strategy that reengages old customers, as makes repeat customers out of new shoppers. Our monthly email campiagns and automated email flows drives an average of 35% of all online sales for the company.
Google Ads
Before we started working with Orleans Coffee their Google Ads account was disorganized and missing key campaigns. This meant that they were losing out on new customers. We added a search campaign and display ads to their existing shopping campaign. On average the Google Ads return on ad spend is 537%!
SEO
When we started working on the Orleans Coffee website, one of the first things we noticed was that several pages already had amazing SEO. In the rebuild of the website it was critical to keep that existing SEO value and increase it with new targeted blog posts for gaining new traffic. Through the search optimized pages we bring in thousands of new users to the website with zero recurring costs.
What Our Client Had to Say:
Get Online NOLA has always been very attentive to our needs. They have always delivered as promised; if not for them, we would’ve been floundering. I credit them with helping us prosper during Covid and after
We’ve seen a tremendous increase in business. Get Online NOLA helped me institute a text program where users enter a drawing by texting their opinion of the business. It’s been successful with my customers. I get fantastic compliments about the website. When looking at the marketing data from Google and Facebook, it’s clear that our online usage is increasing.
I have been working with Wendy and Get Online Nola for the last 5-7 years! They’re freaking awesome to work with. The entire team is super talented, with strategic ideas, and creative ways to market to potential customers. I’ve worked with them continuously on a variety of marketing campaigns and highly recommend!
“The team, led by Alex is amazing. I always, without fail, receive a response to my emails and phone calls within 24 hours. Photos, testimonials, and blogs are uploaded in record speed time. Whenever I ask for a change to be made, Alex and the team are more than happy to honor my request.”
“Alex, our project lead, was so kind, responsive, and really listened to be sure what was produced matched what we wanted. We are very pleased”
Get Online NOLA is a local company that cares about the partnerships they have with local business owners. They have a team that cares about both the quality of the product and the quality of service and that’s what sets them apart! Thank you all for everything that you do!
Wendy and her team did a great job with our firm’s website. They were easy to work with and always available to assist in editing our pages. Wendy is extremely creative and gave us many ideas for a great site!
What a great partner in our court for a new to market, woman owned business. Always takes the time to confer, advise, and pivot as needed!! Thank you.
Wendy and her team at Get Online NOLA are wonderful! They are always quick to respond to our calls/emails, and they are very professional and efficient about their work. We had hired (and fired) 2 web designers before meeting Wendy, and boy oh boy do we wish we had met Wendy first. She would’ve saved us a headache and money by doing it right the first time! We would recommend Wendy and Get Online NOLA to anyone, they are amazing!
Working with the GON team was excellent all the way through. They are extremely responsive to communication. Actualization of your vision and communication are where they really shine. Their rates are more than reasonable for their collaborative spirit, timeline, and product. I found them a joy to work with and am super happy with the results.
We have used Get Online NOLA for our bar Wrong Iron in New Orleans. They did a wonderful job designing our website and setting up our event booking calendar. Their work is good quality. My favorite part about working with Get Online NOLA is how responsive they are when I have a question or issue.
Wendy is so wonderful to work with! Our new website is coming out just as I had hoped and thanks to Wendy’s suggestions it’s even better than I could have imagined. I would recommend Get Online Nola for any small business who is ready to take that next step to a professional looking website. Great service, professionalism, and an eye for design.
Wendy did a wonderful job dramatically improving our existing website and setting up links to various documents for easy online viewing. Whenever we have an additional request or need help on updating the website, she responds immediately and keeps us moving forward. Thank you Wendy!
“Loved working with the GON team! They are responsive, professional, and really helped us bring our vision to life. Will definitely work with them again in the future.”
“Easy to work with, high quality work.”
READY
TO SHINE?
We’re ready to help! Get in touch with us today for a free strategy session. We’ll learn what your company needs to grow and recommend the steps to get you there.
Whether you need to build your very first website or polish up your existing digital presence our experienced team can get you where you need to go. Choose a time from our calendar that works for you – we can’t wait to help you shine online.
Shining Examples of Client Success
Insights from the Blog:
-
My Biggest Mistakes from 10 Years in Business
Picture this: It’s 2013, an art major turned accidental entrepreneur, armed with a passion for graphic design and web development, jumping headfirst into the chaotic world of business. I mean, what could go wrong, right? As I dabbled in building websites with my husband while producing ad campaigns for colossal global brands, I couldn’t help…
-
What’s the Difference Between PPC & SEO
When planning a digital marketing strategy for your business you’ll need to decide on your approach: PPC, SEO, or both? With the ever-increasing importance of digital marketing for small businesses, it’s critical that clients old and new are able to find you online. But the internet doesn’t always make it easy. No matter your industry…
-
How To Generate Leads Online
If recent years have taught us anything about marketing, it’s that you can’t rely on in-person sales tactics. Networking events, trade shows, and even in-person retail sales aren’t a reliable option when people aren’t gathered together. Transitioning your business to generating leads digitally can be intimidating but there are three surefire ways to build your…