Ideal Work
Ideal Work
A Solid Digital Strategy
Ideal Work is a UK based company that provides and installs microcement floors, walls, worktops and more. This company came to us to refresh their look and solidify their digital marketing strategy. With a unique product in the interior design space, we had the opportunity to build a digital marketing strategy that could help educate and find new consumers for the product and brand.
Through the growth of their business, we’ve been able to help Ideal Work to clarify their messaging, reach new leads, and ultimately grow their bottom line.
Website Design
The previous Ideal Work website lacked in its ability to educate new users about the product and brand. With an innovative product that many users may not be familiar with, we wanted to ensure that website visitors could clearly see the many ways that microcement can be used. This included not only great visuals, but easy to use navigation, and strategic userflows that helps to generate leads. We have helped their team build out SEO friendly content that reinforces their messaging and creates a more robust website.
Digital Ads
Every month we help Ideal Work to reach interior designers, homeowners, and new installers with their digital advertising. We bring in warm leads that their team of experts is able to help turn into sales. Through creative strategy we are able to target both users who are already familiar with microcement as well as consumers who are more familiar with alternative products.
Branding
Ideal Work’s installation branch is called The MicroCement Company. We worked on refreshing the branding by creating a new logo for the company. The MicroCement Company logo is distinct from the Ideal Work branding while still complementing each other. Deceptively simple, the design nods to the product with a thin line cutting through the text which reflects the thin coating installers are able to achieve with microcement.
What Our Client Had to Say:
Get Online NOLA has always been very attentive to our needs. They have always delivered as promised; if not for them, we would’ve been floundering. I credit them with helping us prosper during Covid and after
We’ve seen a tremendous increase in business. Get Online NOLA helped me institute a text program where users enter a drawing by texting their opinion of the business. It’s been successful with my customers. I get fantastic compliments about the website. When looking at the marketing data from Google and Facebook, it’s clear that our online usage is increasing.
I have been working with Wendy and Get Online Nola for the last 5-7 years! They’re freaking awesome to work with. The entire team is super talented, with strategic ideas, and creative ways to market to potential customers. I’ve worked with them continuously on a variety of marketing campaigns and highly recommend!
Working with the GON team was excellent all the way through. They are extremely responsive to communication. Actualization of your vision and communication are where they really shine. Their rates are more than reasonable for their collaborative spirit, timeline, and product. I found them a joy to work with and am super happy with the results.
READY
TO SHINE?
We’re ready to help! Get in touch with us today for a free strategy session. We’ll learn what your company needs to grow and recommend the steps to get you there.
Whether you need to build your very first website or polish up your existing digital presence our experienced team can get you where you need to go.
We can’t wait to help you shine online.
We’re here for you!
Fill out the form and we’ll schedule a free strategy session:
Shining Examples of Client Success
Insights from the Blog:
-
How To Shine Online | Our Webinar Series with the City of New Orleans
Helping the businesses of New Orleans thrive in our increasingly digital world is what we do best. We recently partnered with the City of New Orleans Office of Economic Development to help share our insights through a series of digital marketing seminars called “Shine Online.” Whether you attended the webinars and want to revisit some…
-
Get Online NOLA Wins National Award
Best Web Design Concept Winner We are excited to share that Get Online NOLA has been honored with a prestigious Netty Award for “Best Web Design Concept” for our newly revamped website. This recognition is a proud milestone as we celebrate over a decade of dedicated service in the web design and digital marketing industry.…
-
My Biggest Mistakes from 10 Years in Business
Picture this: It’s 2013, an art major turned accidental entrepreneur, armed with a passion for graphic design and web development, jumping headfirst into the chaotic world of business. I mean, what could go wrong, right? As I dabbled in building websites with my husband while producing ad campaigns for colossal global brands, I couldn’t help…
-
What’s the Difference Between PPC & SEO
When planning a digital marketing strategy for your business you’ll need to decide on your approach: PPC, SEO, or both? With the ever-increasing importance of digital marketing for small businesses, it’s critical that clients old and new are able to find you online. But the internet doesn’t always make it easy. No matter your industry…