Business Resources Marketing
September 7, 2024 / September 10, 2024 by gon
A brand personality is the set of human characteristics and traits that a company uses to communicate with its audience. Think about some of the people in your life – it won’t take long to identify a few core elements of their personality. Now consider the brands that you interact with regularly. Can you identify […]
Read more »
Culture-Community Marketing
August 28, 2024 / September 10, 2024 by gon
Businesses that actively participate in community events and conferences stand to gain much more than just increased visibility. By engaging in these activities, companies can build meaningful relationships within the community, foster trust, and elevate their brand presence. We spoke to several New Orleans business leaders, including our own Alex Jagodzinski, about the impact of […]
May 13, 2024 / August 14, 2024 by gon | Leave a Comment
People like doing business with good companies. Nothing demonstrates a quality business better than happy staff and a positive culture. Developing a great company culture is worth shouting about, so why not use it as a marketing tool? Not only can it assist in attracting and retaining top-notch talent, but it can also help you […]
December 11, 2023 / March 4, 2024 by gon | Leave a Comment
Businesses of all types know that promotions and marketing need to connect to people at the right place and time for them to take the next step in their sales journey. How do you get that timing just right? By tying your promotion to the events or holidays that your customers care about. To get […]
Marketing
November 27, 2023 / July 25, 2024 by gon | Leave a Comment
Digital advertising has revolutionized small business marketing. How? It makes reaching a new audience and customers easier than ever before. If you are brand new to digital marketing it can feel like learning a whole new language. In this comprehensive glossary of digital advertising terms, we’ve compiled a list of essential words or phrases you […]
Tagged
August 3, 2023 / March 4, 2024 by gon | Leave a Comment
This summer we gained a shiny new competitor for Twitter: Threads. Owned by Meta, Threads is a Twitter-like, text-focused social media platform that is directly tied to your existing Instagram account. So, what is the difference between Threads and Twitter? And do you really need another social media platform? Let’s dig in. You Didn’t Forget […]
Business Resources Featured Marketing
June 15, 2023 / March 11, 2024 by gon | Leave a Comment
When planning a digital marketing strategy for your business you’ll need to decide on your approach: PPC, SEO, or both? With the ever-increasing importance of digital marketing for small businesses, it’s critical that clients old and new are able to find you online. But the internet doesn’t always make it easy. No matter your industry […]
November 21, 2022 / March 4, 2024 by gon | Leave a Comment
Businesses of all types know that promotions and marketing needs to connect to people at the right place and time in order for them to take the next step in their sales journey. How do you get that timing just right? By tying your promotion to the events or holidays that your customers care about. […]
July 8, 2022 / September 16, 2024 by gon | Leave a Comment
An accessible website isn’t just required by law, it’s simply the right thing to do. But an accessible online presence is also good for your business’s bottom line. Roughly 26% of adults in the US report having a disability that could affect how they interact with your website and social media. Providing an accessible online […]
March 8, 2022 / February 27, 2024 by gon | Leave a Comment
New Orleans has no shortage of professional networking groups that can help inspire, teach, and grow women in business. As a woman-owned company, we know firsthand just how helpful these professional organizations can be! In honor of Women’s History Month, and International Women’s Day we asked leaders of women’s networking groups in New Orleans for […]
January 12, 2022 / August 14, 2024 by gon | Leave a Comment
If recent years have taught us anything about marketing, it’s that you can’t rely on in-person sales tactics. Networking events, trade shows, and even in-person retail sales aren’t a reliable option when people aren’t gathered together. Transitioning your business to generating leads digitally can be intimidating but there are three surefire ways to build your […]
December 3, 2021 / February 27, 2024 by gon | Leave a Comment
Researching a business online before making a purchase is part of our day to day lives. Think back, when is the last time you bought something without looking it up online first? We browse through Yelp before picking restaurants, we scan articles before buying new tech, we’ve all made it a habit to look up […]
September 22, 2021 / February 27, 2024 by gon | Leave a Comment
We know it’s not actually feeling festive yet, but the earlier you make holiday marketing plans for your business, the less stress you’ll feel as the holiday season approaches, trust us. Holiday planning is one of the most enjoyable times of the year for us at Get Online NOLA as we get to reflect on […]
January 11, 2021 / February 27, 2024 by gon | Leave a Comment
What Is My NAP Score And Why It Matters Googling a local business has become so commonplace that we don’t think much about it! But, there is a seriously complicated algorithm that kicks into gear each time you make a search. Getting your preferred search engine to display your information is a science, and one […]
Marketing Tutorials
July 5, 2019 / March 4, 2024 by gon | Leave a Comment
The elusive social media algorithms keep changing, making it more confusing and harder to reach your audience every day. One thing we know for sure is that staying consistent and posting as often as you can helps your audience connect with you online. But, that doesn’t mean it always happens, especially for busy small businesses! […]
May 17, 2019 / February 5, 2024 by gon | Leave a Comment
We won’t lie, the UX Design process is complex. Creating pages for your website doesn’t always produce the results you want if you don’t start with a clear plan. So before you design your new website, product or app, you should know your user and their intent. Understanding the difference between user flow vs user […]
April 19, 2019 / February 20, 2024 by gon | Leave a Comment
46% of Google searches are seeking local information.* Do you want to rank your local business on search engines like Google and Bing? In today’s market, the success of your local business relies on the success of your local SEO strategy. To help optimize your business for Local SEO, we’re breaking down the best practices, […]
Marketing NOLA Entrepreneurs
April 12, 2019 / February 20, 2024 by gon | Leave a Comment
Warmer weather means it’s officially festival season. Event marketing is a great resource for businesses to get their product or service in front of both locals and tourists. Marketing at an event does take quite a lot of planning, however! To get the most out of your budget and to foolproof your operations, keep on […]
Marketing Workshops
March 15, 2019 / September 11, 2024 by gon | Leave a Comment
When you’ve just had a great idea to start a business, it can be tempting to run full steam ahead! The excitement of a new venture can be a great motivator for getting things done, but we always advocate for taking a breather, stepping back for a second, and taking the time to make informed […]
September 26, 2018 / February 20, 2024 by gon | Leave a Comment
To stand out in a digital world, you need great business branding. Especially for businesses with digital products (Hi there! That’s us too!) having an established branding guide is essential. It’s more than just keeping your colors and fonts consistent. Your branding touches every component of your marketing including promotional gear and other physical goods […]
Business Resources Marketing Tutorials
August 21, 2018 / May 9, 2024 by gon
Facebook is one of the best places for small businesses to reach their customers. Whether it’s staying connected with your current fans or reaching out to new ones, Facebook is the place to be. Over three billion people use Facebook monthly so chances are your audience is there too. Using ads to connect with your […]
August 1, 2018 / February 20, 2024 by gon | Leave a Comment
If we were the betting type we’d wager that nearly every single one of your clients has an email account. Not all of them will be on Facebook, fewer on Instagram or Twitter. But odds are they have an email address that they check regularly. In fact, there are more email users than Facebook and […]
June 11, 2018 / February 20, 2024 by gon | Leave a Comment
The sales cycle is 22 percent longer now than it was 5 years ago. Why? Because in 2018 people are taking the time to research online before they buy. The days of buying almost anything without researching it first are long gone. This change affects nearly every business, including low-cost, low-risk products, as well as […]
June 1, 2018 / September 10, 2024 by gon | Leave a Comment
As a small business, marketing can be particularly tricky. If you’re going at it yourself with a small budget, it’s critically important that your resources are used as effectively as possible. One of the most helpful tools that we use every day in marketing for our clients is the customer persona. We use customer personas […]
