Updated June 2026
Through the free Google Business Profile (formerly Google My Business) tool, you’re given the ability to take charge of how your business appears on Google Search and Maps. Whether your customers need directions, business hours, general information, or anything in between, Google provides what they need to know about a business – as long as your business is utilizing it correctly. But, how do you ensure your business is accurately listed on Google? Let’s find out.
Why is a Google Business Profile Important for Small Businesses?
Having control over your Google Business Profile is critical. Without it, Google can auto-generate a profile that may not be accurate for your business. To optimize your business listing on Google, make sure to provide accurate and up-to-date information such as your business name, address, phone number, and website. Additionally, adding photos and responding to customer reviews can help improve your online presence. Remember to regularly monitor your listing and update any changes to ensure your customers have the most accurate information.
How To Create A Google Business Listing
While a Google Business Profile allows you to connect with more customers, it must first be created and adhere to Google standards. While Google procedures and standards are ever-changing, for now, here’s a step-by-step guide on how to set up your free Google Business Profile:
- Login to your Gmail account
2. Navigate to Google Maps, Google Search, or the Google Business Profile page.
The easiest way to set up your profile is by following the prompts from Google in the Google Business Profile page. But it’s not the only way – follow on for additional set up instructions.
3. From Google Maps or Search, search for your business – a business listing may already exist!
Click “Add your business to Google” and follow the prompts to create a profile.
4. From here, Google will prompt you with questions.
If a profile already exists, click Claim this business or Manage now.
5. Verification of the business may be required. If it is required, follow the instructions to verify your business. The verification prompts can change from time to time. Once you go through the steps to verify your business you will then be given a time frame in which to expect verification from Google.
6. To check on your verification status, simply log back into your Business Profile Manager and view your listing. Once the status is verified it will be listed as ‘verified’ and you will be able to view your listing on Google!
Congrats, your business is now listed for the world to see! Just remember, consistency is key. If you’re having trouble keeping up with online listing platforms, we’re here to help. Our Listing Amplifier software does all the hard work for you. From updating business hours to new product information, we can give your customer base the information they need wherever they may find themselves online. If you need help amplifying your business listings online, reach out to us today for a free strategy session!