Website Best Practices Checklist for a Healthy Website: 2025 Edition
Your website is your number one marketing asset, and a well-crafted website is integral to the success of your business. In 2025, the digital landscape is evolving faster than ever, and staying ahead of the curve means ensuring your site is optimized for today’s audience. Here’s a website best practices checklist to help give your site a check-up!
1. Have a Clear Call to Action (CTA)
Your audience won’t read your website like a book. They’ll scan for key information to make decisions quickly. Grab attention with a clear and compelling CTA—like “Contact us today,” “Get a free quote,” or “Book your consultation.” Ensure your CTA buttons stand out, are easy to locate, and are optimized for thumb-tapping on mobile devices. Which leads us to…
2. Be Fully Responsive and Mobile Friendly
With over 60% of online traffic coming from mobile devices, a mobile-friendly website isn’t optional—it’s essential. A responsive website adapts seamlessly to any screen size, ensuring easy navigation and readability. All websites in the modern era must be designed from the ground up with responsive design in mind. By prioritizing mobile responsive design, you ensure your website remains user-friendly, visually appealing, and functional across devices.
3. Include a Clear and Consistent Navigation
Users should never feel lost on your website. If they can’t find what they’re looking for within three clicks, they’re likely to leave. Prioritize clear navigation with concise labels for key pages like About, Services, Blog, and Contact. Consider adding phone numbers and social links to your header for quick access. And remember, less is more—don’t overwhelm users with too many menu items or you risk losing them to poor user experience and missing out on a potential customer.
4. Make Search Engines Happy
The vast majority of consumers start their journey with a search engine. Think of how many times you’ve Googled a business before you decided to patronize it. By considering search engine optimization you can make sure your website is being served to people who are looking for what you’ve got to offer. One thing you can do is use strategic, relevant keywords to help search engines find the value in your content and help your target audience find you. Be careful to make sure the keywords are relevant and that your content isn’t overstuffed because search engines can penalize you for non-sensical content. You will also want to make sure your website is loading fast by optimizing your website’s code and your hosting server. This is kind of technical but we can help with that!
5. Design for Conversion
In website terms, conversion refers to the process of converting traffic from your website into paying customers. The elements of encouraging conversion include an email sign-up form, a call to action button using action verbs (such as “get yours today” or “book now”), or a simplified shop page for your e-commerce store. Website best practices say to keep elements that increase your conversion rate “above the fold” on your landing page. This means that they are visible before the user begins scrolling down the site. You can easily track your conversion rate by creating a custom report in Google Analytics or by getting us to set one up for you.
6. Build Credibility
Your potential customer wants to know that they can trust you before doing business with you. Put their mind at ease with testimonials, statistics, regular informational blog posts that establish you as a leader in your field, or coverage of your business in the press. You’ll want to make sure you have claimed your business listing on all of the top review sites too!
7. Social Media Integration
The purpose of social media is to engage with your audience on a personal level and to bring them to your website, where you can control the conversation and ultimately convert leads into customers. Be sure to include easily recognizable social media icons on your header/footer or social live feeds on your site to make it easy for potential customers to connect.
8. Prioritize Accessibility
This year, accessibility isn’t just good practice—it’s essential. Ensuring your website is accessible means everyone, including individuals with disabilities, can easily navigate and engage with your content. Key accessibility considerations include:
- Providing alt text for all images.
- Ensuring clear font contrasts and legible text sizes.
- Creating keyboard-navigable menus and buttons.
- Adding captions or transcripts for videos.
- Following the Web Content Accessibility Guidelines (WCAG) to comply with legal and ethical standards.
By designing an inclusive website, you’re opening your business to a broader audience and demonstrating your commitment to serving all customers. Prioritizing accessibility also ensures you are protecting yourself from potential litigation as the number of lawsuits against inaccessible business websites continues to rise.
Free Website Checkup
Your website is your business’s greatest marketing asset. Make it shine by ensuring it reflects the best of your brand and meets the expectations of today’s users. Need help creating a website that drives results? At Get Online NOLA, we specialize in building modern, accessible, and high-converting websites. Contact us today for a free website checkup and strategy session.