Business Resources Marketing

2024 Marketing Calendar

Businesses of all types know that promotions and marketing need to connect to people at the right place and time for them to take the next step in their sales journey. How do you get that timing just right? By tying your promotion to the events or holidays that your customers care about. To get the ball rolling on your 2024 marketing content calendar we’ve collected all the dates you’ll need to know. This comprehensive 2024 marketing calendar includes key dates by month and has all the New Orleans holidays your local business will need.

New Orleans business owners know that celebrations and festivals can have a huge impact on sales! When tourists and townies are congregating for some of our favorite events, you don’t want to miss out on the fun.

  • January 6 – Twelfth Night; Beginning of Carnival Season
  • January 8 – Battle Of New Orleans Remembrance Day
  • February 2 – Mardi Gras parades begin
  • February 13 –  Mardi Gras
  • March 14 – 16 – New Orleans Book Festival
  • March 30  – Crescent City Classic
  • April 11 -14 – French Quarter Festival
  • April 25 – May 5 – New Orleans Jazz and Heritage Festival
  • May 17 – 19 – Bayou Boogaloo
  • May 23 – 25 – Greek Fest
  • July 4 – 8 – Essence Festival
  • September TBD- Beignet Festival 
  • October TBD – National Fried Chicken Festival
  • November TBD – Bayou Bacchanal 
  • November 29 – Celebration in the Oaks
  • December 24 – Bonfires on the Levee

Kick off the beginning of the year with a contest or host a sale for customers to use their holiday gift cards. The new year is also a time for new beginnings and resolutions making it a great opportunity for your business to help people reach their goals.

  • Month of January: Veganuary, Dry January
  • January 1 – New Year’s Day
  • January 1 – International Public Domain Day
  • January 6 – Twelfth Night
  • January 8 – World Typing Day
  • January 11 – National Clean Off Your Desk Day
  • January 15 – Martin Luther King Day
  • January 24 – International Day of Education

With February we get romantic holidays, the abandonment of New Year’s resolutions, and the reintroduction of chocolate into our diets. Mardi Gras will be in full swing for those of us in New Orleans, truly wrapping up the festive season.

  • Month of February – Black History Month
  • February 7 – Safer Internet Day
  • February 10 – Chinese New Year
  • February 11 – Superbowl Sunday
  • February 13 – Mardi Gras
  • February 14 – Ash Wednesday
  • February 14 – Valentine’s Day
  • February 17 – Random Act of Kindness Day
  • February 19 – Presidents’ Day

With spring approaching, and Mardi Gras complete, the new year will kick into high gear by March.

  • Month of March – Women’s History Month
  • March 1 – Employee Appreciation Day
  • March 8 – International Women’s Day
  • March 14 – 16 – New Orleans Book Festival
  • March 10 – First Day of Ramadan
  • March 10 – Daylight Saving Time starts
  • March 17 – St. Patrick’s Day
  • March 20 – Start of Spring
  • March 29 – National Mom and Pop Business Owners Day
  • March 29 – Good Friday
  • March 30 – Crescent City Classic
  • March 31 – World Backup Day
  • March 31 – Easter

April brings one of our favorite holidays: April Fools Day! We like to celebrate with some lighthearted pranking that won’t get you a note in your HR file. But if that isn’t your jam, there are plenty of holidays in April to keep in mind for marketing your business.

  • April 1 – April Fools Day
  • April 7 – World Health Day
  • April 7 – National Beer Day
  • April 10 – National Siblings Day
  • April 11 – National Pet Day
  • April 11 -14 – French Quarter Festival
  • April 15 – Tax Day
  • April 17 – Administrative Professionals Day
  • April 21 – International Creativity and Innovation Day
  • April 22 – Earth Day
  • April 23 – World Book Day
  • April 26 – World Intellectual Property Day
  • April 28 – World Day for Safety and Health at Work
  • Apr 25 – May 5 – Jazz Fest

Spring is turning into summer already and we’re ready for one of the biggest sale days of the year: Memorial Day! 

  • Month of May – Asian Pacific American Heritage Month
  • Apr 25 – May 5 – Jazz Fest
  • May 2 – Kentucky Derby
  • May 5 – Cinco De Mayo
  • May 6 – National Nurses Day
  • May 7 – Teacher’s Day
  • May 8 – National Receptionists Day
  • May 11 – Fair Trade Day
  • May 12 – Mother’s Day
  • May 15 – National Pizza Party Day
  • May 17 – 19 – Bayou Boogaloo
  • May 17 – Bike-to-Work Day
  • May 21 – World Day for Cultural Diversity
  • May 21 – International Tea Day
  • May 23 – 25 – Greek Fest
  • May 27 – Memorial Day
  • May 28 – National Burger Day

The end of June is busy with days like International Yoga Day, Micro-, Small and Medium-Sized Enterprises Day, and World Social Media Day!

  • Month of June – LGBT Pride Month
  • June 7 – National Donut Day
  • June 16 – Father’s Day
  • June 19 – Juneteenth
  • June 21 – Summer Solstice
  • June 21 – International Yoga Day
  • June 21 – National Selfie Day
  • June 22 – National Take Your Cat to Work Day
  • June 23 – International Women in Engineering Day
  • June 27 – Micro-, Small and Medium-Sized Enterprises Day
  • June 27 – National Work From Home Day
  • June 28 – National Insurance Awareness Day
  • June 30 – World Social Media Day

With the heat of summer brings fewer holidays but we’ll never complain about getting extra time to prepare for the busier months ahead. July’s biggest holiday in the US is, of course, Independence Day, but we also get World Chocolate Day and World Emoji Day!

  • July 4 – 8 – Essence Festival
  • July 4 – Independence Day
  • July 5 – National Workaholics Day
  • July 7 – World Chocolate Day
  • July 14 – Bastille Day
  • July 17 – World Emoji Day
  • July 21 – National Ice Cream Day
  • July 25 – National Intern Day
  • July 28 – Parents’ Day
  • July 30 – International Friendship Day

The end of the summer for school-aged kids may mean that many families try to get a vacation during August. But even with expected travel, you can still celebrate some of these important days:

  • August 9 – International Coworking Day
  • August 15 – National Relaxation Day 
  • August 17 – National Nonprofit Day
  • August 19 – World Humanitarian Day
  • August 26 – Women’s Equality Day

September means back to work and back to school! With back-to-school season in full swing, many of us (with and without kids) feel the drive to organize, stock up on notebooks, and get projects done!

  • Month of September – National Hispanic Heritage Month
  • September 2 – Labor Day
  • September 5 – International Day of Charity
  • September 6 – Read a Book Day
  • September 6 – National 401(k) Day
  • September 8 – Grandparent’s Day
  • September 13 – Day of the Programmer
  • September 15 – National Online Learning Day
  • September 18 – National Cheeseburger Day
  • September 18 – International Equal Pay Day
  • September 21 – Oktoberfest
  • September 22 – American Business Women’s Day
  • September 22 – Start of Fall
  • September 29 – National Coffee Day
  • September TBD- Beignet Festival

Cooler weather in October reminds us that the holiday season is right around the corner! Planning your holidays early is always a good idea, but in the meantime, there are many things to celebrate in October.

  • Month of October – LGBT History Month, National Bullying Prevention Month, National Cyber Security Awareness Month, Breast Cancer Awareness Month
  • October 1 – World Vegetarian Day
  • October 1 – International Coffee Day
  • October 5 – World Teacher’s Day
  • October 7 – National Frappe Day
  • October 10 – World Mental Health Day
  • October 14 – Columbus Day / Indigenous People’s Day
  • October 16 – Boss’s Day
  • October 16 – National Clean Your Virtual Desktop Day
  • October 17 – National Pasta Day
  • October 23 – National Paralegal Day
  • October 27 – National Mentoring Day
  • October 28 – National Chocolate Day
  • October 29 – Internet Day
  • October 31 – Halloween
  • October TBD – National Fried Chicken Festival

November makes for a busy month for many small businesses with Black Friday followed immediately by Small Business Saturday. Even if your business does not have a retail location that benefits from these days, you can always plan a big sale for Cyber Monday.

  • Month of November – National November Writing Month
  • November 1 – Author’s Day
  • November 3 – Daylight Savings Time Ends
  • November 8 – National STEM/STEAM Day
  • November 8 – National Cappuccino Day
  • November 9 – National Louisiana Day
  • November 10 – International Accounting Day
  • November 11 – Veterans Day
  • November 19 – National Entrepreneurs’ Day
  • November 28 – Thanksgiving Day
  • November 29 – Black Friday
  • November 29 – Celebration in the Oaks
  • November 30 – Small Business Saturday
  • November 30 – International Computer Security Day
  • November TBD – Bayou Bacchanal

The Holidays are in full swing by December, but if your business is not a good fit for a Christmas, Hanukkah, or Kwanzaa celebration you can always use this time to prepare for the new year.

  • December 2 – Cyber Monday
  • December 3 – Giving Tuesday
  • December 3 – International Day of Persons with Disabilities
  • December 5 – International Volunteer Day
  • December 7 – Hanukkah begins
  • December 14 – National Free Shipping Day
  • December 21 – Winter Begins
  • December 24 – Bonfires on the Levee
  • December 24 – Christmas Eve
  • December 25 – Christmas Day
  • December 26 – Kwanzaa
  • December 28 – National Download Day
  • December 31 – New Year’s Eve

Getting your holiday plan in place early is always a good idea. Get Online NOLA can help with all this and more! Want to chat about ways to bring cheer to your customers?

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