Digital Reputation Management For Small Businesses
The sales cycle is 22 percent longer now than it was 5 years ago. Why? Because in 2018 people are taking the time to research online before they buy. The days of buying almost anything without researching it first are long gone. This change affects nearly every business, including low-cost, low-risk products, as well as […]
How To: Customer Persona Creation For Small Businesses + Free Worksheet!
As a small business, marketing can be particularly tricky. If you’re going at it yourself with a small budget, it’s critically important that your resources are used as effectively as possible. One of the most helpful tools that we use every day in marketing for our clients is the customer persona. We use customer personas […]