Mardi Gras School of Cooking
Mardi Gras School of Cooking
Stirring up Hospitality Success
The Mardi Gras School of Cooking has been serving up unforgettable culinary experiences in the heart of New Orleans for years. Their team of talented chefs gives locals and visitors alike a true taste of Louisiana. When they came to us, their website didn’t reflect the excitement and warmth of their in-person classes, and online booking wasn’t as seamless as it could be. We built a brand-new website and launched a full digital marketing strategy to help their business thrive online.
1400%
ROAS from Google Ads
Website Design
The original Mardi Gras School of Cooking website was ready for a major upgrade. We built a custom Shopify website designed to capture the energy and charm of their hands-on cooking classes while making it easier than ever for customers to book.
Visitors can now reserve their class spots but also shop for signature gifts and items like tea towels, Mardi Gras Magic spice blend, roux spoons, and more. The new site brings their personality and Southern hospitality to life while driving real results for their business.
Cooking Up Engagement With Digital Marketing
Once the new website launched, we turned up the heat with digital marketing. Through a mix of social media management, Google Ads, email marketing, and SEO, we’re helping The Mardi Gras School of Cooking grow its audience and reach more aspiring home cooks every month.
Social Media
From the first TikTok post to a thriving online community, we’ve helped The Mardi Gras School of Cooking connect with food lovers around the world. In just a few months, TikTok views increased by 3321%, and Instagram followers grew by 62%. Our social strategy highlights the fun, flavor, and personality behind every class, inspiring new audiences to book and experience it for themselves.
3321%
increase in TikTok views
We further expanded the school’s reach by partnering with local influencers, whose posts consistently yield new bookings. These engagements have an ROI of over 520%, while also introducing Mardi Gras School of Cooking to a vast new audience, proving that the right mix of digital advertising and influencer marketing can spice up results in a big way.
Google Ads
With a well-structured Google Ads strategy, we’re helping new customers discover The Mardi Gras School of Cooking every day. Our campaigns consistently deliver a 1,400%+ average return on ad spend, making Google Ads one of their most powerful growth tools.
SEO
As our newest focus, SEO is helping The Mardi Gras School of Cooking continue to grow organically. By optimizing their site and developing keyword-targeted content, we’re setting them up to reach even more cooking enthusiasts searching for authentic New Orleans culinary experiences.
Email Marketing
Email marketing keeps its community engaged from announcing new class offerings to promoting free recipes and shoppable merchandise. Our monthly campaigns and automated flows drive steady sales and repeat bookings, keeping their kitchens busy year-round.
What Our Client Had to Say:
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Wendy and her team did a great job with our firm’s website. They were easy to work with and always available to assist in editing our pages. Wendy is extremely creative and gave us many ideas for a great site!
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