Helping the businesses of New Orleans thrive in our increasingly digital world is what we do best. We recently partnered with the City of New Orleans Office of Economic Development to help share our insights through a series of digital marketing seminars called “Shine Online.” Whether you attended the webinars and want to revisit some key points, or missed the live sessions but still want to learn more about how to brand and market your business online, we’ve compiled all the resources here for you. Below, you’ll find links to webinar recordings, tips, and additional tools from each event to help you refine your brand, improve your website, and boost your marketing efforts.
Webinar 1: Refining Your Brand
Our first session, led by our President Wendy Dolan, focused on the fundamentals of branding and how to set the right tone for your business. Wendy shared her expertise in developing a strong, recognizable brand identity, which is key to standing out in today’s market. If you missed it or want to revisit the highlights, you can watch the full recording on YouTube.
For additional insights on branding, check out these helpful blog posts:
Webinar 2: A Website That Works
Your website is your 24/7 marketing resource for your business – so it needs to showcase all your strengths! In this session, Alex Jagodzinski, our Director of Digital Solutions & Client Engagement, focused on building a website that truly works for your business. For detailed information, check out the full recording on YouTube.
More resources can be found on our blog:
- The Ultimate Guide to creating a Website that Converts
- What is website copy
- The Difference Between User Flow & User Journey
- How to Craft a Great Elevator Pitch
Webinar 3: Bring on the Traffic
Our final webinar, hosted by Marketing Manager Allison Schmidt, explored the various ways to drive traffic to your website through marketing strategies tailored to your business. Every company has different marketing needs, and this session helped break down which channels (PPC, SEO, social media, etc.) are the most effective for various business types. You can view webinar recording on YouTube,
We’ve also gathered some useful resources below:
- What’s the difference between PPC and SEO
- Why online reviews are important for your business
- Check your NAP score
- How to create a Google My Business listing
- A Numbers Game – How to Improve Your Business Online
- 2024 Marketing Calendar (with NOLA Specific dates)
- What are Golden Keywords in SEO
- What’s the Difference Between SEO & PPC
- How to Create a Social Media Content Calendar
- Email Marketing for Small Business
Thanks to Our Host
We want to give a big thanks to the City of New Orleans Office of Economic Development for helping make our Shine Online digital webinar series a reality!
The feedback from participants has been overwhelmingly positive, and we’re excited to continue supporting local businesses with the tools they need to thrive online.
Ready to Shine Online?
We’re here to help you take your business’s digital presence to the next level. Schedule a free 30-minute strategy session with our team to get personalized advice on your branding, website, or marketing plan. Whether you’re looking for a quick audit or a full-on strategy refresh, we’re ready to help you grow.